The WhoPowersYou campaign was launched as social media contest in 2016 and has continually grown since its inception. The contest is aimed towards community members who know of great, upstanding individuals or groups in their communities who contribute greatly to the overall well-being of the community. They could nominate members of the community to receive national exposure and potentially win and receive a cash prize to further aid their efforts.
The social media contest not only acted as a way to engage with Touchstone Energy's audience, but as a way to discover compelling stories and build brand equity through social and digital marketing channels.
The campaign has yielded numerous amplification videos, which help promote the winner's cause nationally and in turn help promote the next iteration of the contest.
To date, this digital storytelling campaign has yielded over: 850 nominees, 50 videos, 100s of photos, and over 15 million impressions on social.
Visit www.WhoPowersYou.com to see more.
"Bob dobler - backpack friends" - 2020
googlemeet
director, editing
"RONNIE KAHLE - 4 Seasons PARK" - 2019
Blackmagic Ursa Mini 4k | Blackmagic Pocket 4k | Fujifilm xt2
director, cinematography, editing
"THE CUSTERS - DOWNSIZE FARM" - 2019
Blackmagic Ursa Mini 4k | Blackmagic Pocket 4k | Fujifilm xt2
director, cinematography, editing
"Paula & hunter Beaton - day 1 bags" - 2019
Blackmagic Ursa Mini 4k | Blackmagic Pocket 4k | Fujifilm xt2
Featured on Good Morning America and ABC
director, cinematography, editing
"BOb bardwell - ironwood springs" - 2018
Blackmagic Ursa Mini 4k | red dragon 6k | Fujifilm xt2 | PANAsonic lumix gh5s
director, cinematography, editing
" The Morris' - Angels for Ashley " - 2017
Blackmagic URSA Mini 4K | 21mm 1.5 / 35mm 2.0
cinematography, editing
" The Southwells - HANK " - 2017
Blackmagic URSA Mini 4K | 21mm 1.5 / 35mm 2.0
cinematography, editing
" Karli Swope - Grass Roots Rescue " - 2017
Blackmagic URSA Mini 4K | 21mm 1.5 / 35mm 2.0
cinematography, editing
